Privacy Policy

Lead Legends Dog Walking
Last updated: 15th March 2026

1. Introduction

Lead Legends Dog Walking (“we”, “us”, “our”) is committed to protecting the privacy and security of our clients’ personal information. This Privacy Policy explains how we collect, use, store, and safeguard your data when you use our website or our dog walking and pet care services.
We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
By using our website or services, you agree to the terms of this Privacy Policy.

2. Data Controller

Lead Legends Dog Walking
Swadlincote, United Kingdom

3. Personal Data We Collect

We may collect and process the following categories of personal data:

3.1 Client Information

  • Full name
  • Address
  • Email address
  • Telephone number
  • Emergency contact details

3.2 Pet Information

  • Dog’s name, breed, age, and behaviour notes
  • Veterinary details
  • Medical or dietary requirements
  • Walking preferences and care instructions

3.3 Home Access Information

  • Key codes, key tags, or access instructions
  • Security information necessary to perform services

3.4 Payment Information

  • Payment records
  • Invoicing details
    (We do not store full card details.)

3.5 Website Data

  • Contact form submissions
  • IP address
  • Browser type and device information
  • Cookies and analytics data

4. How We Collect Personal Data

We collect data in the following ways:

  • When you contact us via our website, email, or phone
  • When you complete booking or registration forms
  • During consultations or service delivery
  • Through cookies and analytics tools on our website

5. Legal Basis for Processing

We process your personal data under the following lawful bases:

Contract

To provide dog walking and pet care services you have requested.

Legitimate Interests

For scheduling, communication, safety, key management, and business administration.

Legal Obligation

For insurance, tax, and record‑keeping requirements.

Consent

For optional communications such as marketing (only where you have opted in).

6. How We Use Your Personal Data

We use your information to:

  • Provide dog walking and pet care services
  • Communicate with you regarding bookings, updates, or emergencies
  • Ensure the safety and wellbeing of your dog
  • Manage payments and invoicing
  • Maintain accurate business and insurance records
  • Improve our website and customer experience
    We do not sell or rent your personal data to third parties.

7. Sharing Your Personal Data

We may share your data with:

  • Insurance providers
  • Website hosting and IT service providers
  • Emergency veterinary services (only when necessary for your dog’s safety)
    All third parties are required to keep your data secure and use it only for the purposes specified

8. Data Retention

We retain personal data only for as long as necessary:

  • Client and service records: up to 6 years (for tax and insurance purposes)
  • Keys and access information: deleted immediately when services end
  • Website analytics data: up to 26 months
  • Emails and communication records: up to 3 years
    After these periods, data is securely deleted or anonymised.

9. Data Security

We take appropriate technical and organisational measures to protect your data, including:

  • Password‑protected devices
  • Secure key storage
  • Encrypted communication where possible
  • Restricted access to client information
    Despite these measures, no system is completely secure, and we cannot guarantee absolute protection.

10. Your Data Protection Rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Request correction of inaccurate information
  • Request deletion of your data
  • Restrict or object to processing
  • Request data portability
  • Withdraw consent (where applicable)
  • Lodge a complaint with the Information Commissioner’s Office (ICO) ico.org.uk

11. Cookies and Website Tracking

Our website may use cookies and analytics tools to:

  • Improve website performance
  • Understand visitor behaviour
  • Process contact form submissions
    You can manage or disable cookies through your browser settings.
    A separate Cookie Policy may be provided for further detail.

12. Links to External Websites

Our website may contain links to third‑party websites. We are not responsible for their privacy practices or content.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

14. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact:
Lead Legends Dog Walking
Swadlincote, United Kingdom